If I care enough about your content

If I care enough about your content, you can give it to me on stone tablets in cuneiform and I’ll find a way to use it. If I care a bit, I’ll go where it’s the right combination of easy, affordable and reliable. (But: if you want me to pay, I’d better be making money or having fun somehow.) If I don’t care at all, there is nothing you can do, not even really nice swipe effects, which will make me care.