Overheard
source: http://www.shirky.com/weblog/2012/01/newspapers...
Most people don't use your news site enough to want to pay for it. By putting up a paywall, you don't just lose them as readers but also as eyeballs to advertisers. This is why only the most permeable paywalls have any chance of success.
If you won’t give us any money, we won’t show you any ads!